James F. Donius, Ph.D.

The Director of the Fishlinger Center for Public Policy Research at the College of Mount Saint Vincent, James F. Donius, Ph.D. also holds a faculty appointment as Professor of Communication. He brings broad experience that spans the academic, private and public sectors. In 1991 he founded Marketplace Measurement Worldwide, a global marketing intelligence agency that won the coveted David Ogilvy Award for Research Excellence. Prior to founding his own firm, he was Senior Vice President, Group Head of Research and Planning at MasterCard Worldwide, Executive Vice-President at Yankelovich Partners, Senior Vice President at NW Ayer, and Vice President at Information Resources Inc. He served as supervisor of sampling and data collection for Westchester and Rockland Counties for the U.S. Census Bureau.

Dr. Donius is a member of the Market Research Council and the Research Policy Committees of both the Association of National Advertisers and the Ad Council. He is a member of the American Association for Public Opinion Research, the American Marketing Association, The European Society of Marketing Research, and the Advertising and Marketing Research Councils. He is the former director of research at the Advertising Research Foundation and has served on the editorial review board of the Journal of Advertising Research. He is a past president of the Copy Research Council and a member of the board of directors of the American Marketing Association, New York Chapter.

Dr. Donius received his Ph.D. from the International School of Management in Paris. He has a master’s degree from the State University of New York at Buffalo and a B.S. in sociology from the University of Notre Dame. Past academic appointments include visiting and adjunct professor positions at the Silberman School of Business at Fairleigh Dickinson University, the Gabelli School of Business at Fordham University, and the Lubin School of Business at Pace University.