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Back to News Mount Professor Cynthia Meyers Mentioned in <em>The New York Times</em>

Mount Professor Cynthia Meyers Mentioned in The New York Times

6/18/2018

Riverdale, N.Y. – Cynthia Meyers, Associate Professor of Communication, was quoted in the June 5, 2018 New York Times article, “They’re Not ‘Mad Men’ Anymore. But the Ad Business Is Still High Stakes.” The piece is the book review of Frenemies: The Epic Disruption of the Ad Business (and Everything Else) by Ken Auletta.

Dr. Meyers’ book, A Word from Our Sponsor: Admen, Advertising, and the Golden Age of Radio, is referenced in the article’s first paragraph, which recalls the early history of commercial advertising in America.

Read The New York Times story

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Founded in 1847 by the Sisters of Charity, the College of Mount Saint Vincent offers nationally recognized liberal arts education and a select array of professional fields of study on a landmark campus overlooking the Hudson River. Committed to the education of the whole person, and enriched by the unparalleled cultural, educational and career opportunities of New York City, the College equips students with the knowledge, skills and experiences necessary for lives of achievement, professional accomplishment and leadership in the 21st century.