Concentration in Digital Marketing

Digital marketing and the increased use of social media has profoundly changed the way businesses look at their markets. Digital marketers learn to be nimble thinkers, skilled in both the art of persuasive communication and the science of data analytics. Additionally, in terms of career opportunity, the area of digital marketing is a high growth sector, growing at about 20% per year. As we continually look at the changing career opportunities in the marketplace, adding courses focused on digital marketing will be beneficial for our students as they will provide them with a set of enhanced skills to compete in today’s job market.

Students must take four (4) courses, (12 credits) from the list below for the digital marketing concentration.

We partner with Rize Education and a national consortium of accredited colleges to offer an expanded catalog of online courses developed by leading academic experts in digital marketing and taught by faculty at other participating institutions. This innovative partnership gives students the unique opportunity to take high-quality courses that complement our existing programs and offer a wider portfolio of skills, career pathways, and learning experiences.