Concentration in Digital Marketing

Digital Marketing and the increased use of social media has profoundly changed the way businesses look at their markets. Digital marketers learn to be nimble thinkers, skilled in both the art of persuasive communication and the science of data analytics. Additionally, in terms of career opportunity, the area of digital marketing is a high growth sector, growing at about 20% per year. As we continually look at the changing career opportunities in the marketplace, adding courses focused on Digital Marketing will be beneficial for our students as they will provide them with a set of enhanced skills to compete in today’s job market. Students must take four (4) courses, (12 credits) from the list below for the Marketing/Market Data Analytics Concentration, formerly entitled Marketing.